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Overworked, Overstressed, Too Busy to Get Organized – How to Transform a Growing Business
I can see it coming. Maybe I’m developing a sixth sense for it. I run an operations management business and I regularly get calls from business owners saying; “I need your help. My business is taking off and I feel like I’m losing control”. The first question I ask always seems to be the toughest… Continue Reading
Ranking High In Google Search – Important New Rules to Play By
So what can you do to increase your Google rank?
You may have heard that Google (the 600 pound gorilla) is cracking down on tactics that some SEO professionals use that are considered unethical. Google wants to get rid of schemes to “rig” the system. Rigging the system means that SEO practitioners are engaging in activities that artificially propel one site over others to the front of the search engine line.… Continue Reading
A Little Mystery Goes A Long Way in Marketing
Do you read mystery novels? Or watch crime or legal thrillers on TV? We all love a good mystery. Well, as it turns out, a little mystery helps you in your business too. One of your goals is to stay “top of mind” in the minds of your customers and prospective customers. You want them… Continue Reading
Consistency in Branding Builds Identity and Credibility
A simple change in logo caused a major fall off in business for a huge well-known retail brand. Wendy K. Johnson shares how branding matters in this CEO Mastermind Workshop. A company’s brand resonates with its customers or turns them off! Watch now to hear Wendy explain in this video. Logos seem like such simple… Continue Reading
32 Reasons to Own Your Own Business
Each of us has our own set of reasons and order of importance that propels us into entrepreneurship. Here are some reasons why owning your own business may be right for you. Increase current income Fun Create flexibility in your lifestyle Create an asset that is salable Control over your own destiny Grow personally Meet… Continue Reading
Create Marketing Videos With Punch and Polish
Videos are a great way to promote your business. Cameras today are very affordable as is editing software. A Youtube channel takes just minutes to set up. Throw in a variety of interesting backgrounds and a little stage presence, and you’ve got the makings of an impressive, and more importantly, effective message delivery platform. To accomplish your video goals, here are seven simple tips to make dynamite videos.… Continue Reading
Make Your Company Visible – 33 Press Release Topics to Help You Stand Out from the Crowd
Press releases can have a positive impact on your search engine rankings. All companies have news. Even if yours is a small business with an office in your home, you can create a large presence in your industry and on the internet through well-crafted and well-timed press releases. You have plenty of information to share. To spark your creativity, here is a list of 33 potential topics for your next press releases.… Continue Reading
Three Fresh Networking Ideas
We’ve all heard that networking is good for you . . . kind of like medicine is good for you even though it tastes bad.
For all the people who love networking (aka extreme extroverts), there are a hundred more of us for whom the idea of spending time with strangers and acquaintances has a lot in common with sitting in the dentist’s chair.… Continue Reading
Getting Inside Your Customer’s Head to Influence the Buying Decision
The vast majority of your potential clients and customers, even if they met you through networking or heard about you through word of mouth, will first check you out online — at your website — before they ever even begin to make the decision to hire you or buy from you. So design your website… Continue Reading
Rationalizing Unethical Behavior or Taking the High Road – A Business Owner’s Guide to Drafting an Ethics Policy
Some businesses provide ethics classes and seminars to teach employees about acceptable behavior in the workplace. Employees who are honest by nature usually take away some food for thought from these sessions while those who are not honest by nature take away only a free lunch. Ethics classes tend to teach behavior in binary terms.… Continue Reading
Make Your Business Go Viral – How Viral Video Strategies Can Blow Up Your Business
I’ve been following the “overnight” meteoric rise of a Canadian indie band called Walk Off the Earth who are currently experiencing fame over their viral cover video Somebody That I Used to Know. I am massively entertained by the energy and creativity in their music videos. I am even more fascinated by their marketing savvy.… Continue Reading
Effective Networking is Like Panning for Gold
Networking is like panning for gold. Arrive prepared, with the right tools. Sift for the gold nuggets and then take your gold to the bank. And you will be rich in more ways than one!… Continue Reading
