I’ve been following the “overnight” meteoric rise of a Canadian indie band called Walk Off the Earth who are currently experiencing fame over their viral cover video Somebody That I Used to Know. I am massively entertained by the energy and creativity in their music videos. I am even more fascinated by their marketing savvy.
Category Archives: marketing
Effective Networking is Like Panning for Gold
Networking is like panning for gold. Arrive prepared, with the right tools. Sift for the gold nuggets and then take your gold to the bank. And you will be rich in more ways than one!
How to Promote Yourself Auto-Magically 24/7
Today, I want to share with you a FREE tool you may not yet be using which can promote you auto-magically every day of the week! I’m talking about Meetup.com. And it’s FREE. (You know how we both love FREE!) HERE’S WHY: Reason #1: When you are a member of a Meetup.com group, your photo…
“Surprised Entrepreneur” Syndrome
“You mean I have to convince people to buy from me?!!” Truth be told . . . I’ve never liked marketing. I never wanted to be even remotely seen as trying to con someone into buying something they didn’t want. For that matter, I didn’t even want to be in business! Oh, I always wanted…
Mobile Marketing ~ The Next Big Thing?
QR Codes, Mobile Apps, Push Marketing. You’ve heard of these new marketing tools. Are they right for you? Are you inundated with marketing strategies and opportunities? Does mobile marketing hold any promise for you, the small business owner? Here’s a quick overview of why mobile may be something you might want to know about. Immediate…
Innovation . . . In My Business?
In thinking about the offerings of your business, how can you innovate to make your company stand out? A little creative thought and a new way of meeting your customers needs may be all that is necessary to create new demand for your business.
Boost Your Market Share
What if you could personally tell the story of your company to over 10,000 people? How many new clients or customers would call you? Here’s what you can share personally with over 10,000 people: Why people simply cannot do without your product! How your product or service solves problems for people. How yours is the…
Don’t Fear Your Competitors! Combine and Conquer through Joint Ventures
Communication is the most important factor in a successful joint venture. The prospective joint venture partners would do well to carefully plot out the business plan, the roles of each participant, the financial split among the partners and the plan of action. The particulars should be spelled out in a written and signed contract leaving no possible decision open for interpretation or misunderstanding.
Trade Show Traction – How to Work a Room
A trade show offers unparalleled opportunities to make new connections and solidify existing ones, get the word out about your company and make a great impression – all for the low price of admission. Here’s a list of tactics to help you make the most of your time as a trade show attendee: Look like…
iPhone Hype – A Lesson in the New Marketing
Whether you were first in line for the first crop of the new iphone’s to be released or not, you’ve no doubt been aware of all the hoopla surrounding the iphone marketing launch. But you may not be aware of what a great example of the New Marketing you just experienced. Never does Apple simply…
