National Association of Entrepreneurs

iPhone Hype – A Lesson in the New Marketing

Written on June 26, 2010 by Linda Barnby in marketing

Whether you were first in line for the first crop of the new iphone's to be released or not, you've no doubt been aware of all the hoopla surrounding the iphone marketing launch. But you may not be aware of what a great example of the ...

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Tags: iPhone, launch, marketing, sequence, strategy

Identify Your Best Customers & Market to Them More Personally & More Often

Written on June 7, 2010 by Linda Barnby in marketing

Your best customers are responsible for the majority of your income. If you look at the last 6 to 12 months of your business income, you can identify which customers provided the most revenue to your business. At least every six months, it's a good idea to assess your greatest sources of income. Then take ...

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Tags: 80/20 rule, action, customers, entrepreneurs, growth, marketing, Pareto Principle, success

What Your Email Address Says About You

Written on May 31, 2010 by Linda Barnby in Branding, Inspired Entrepreneurship, marketing

What your email address says about you, your professionalism and abilities

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Tags: business, email address, entrepreneurs, marketing, success

DIY Marketing – Why You Should Be CMO – Chief Marketing Officer For Your Business

Written on May 24, 2010 by Linda Barnby in Inspired Entrepreneurship, marketing

Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and leaving money on the table.