Communication is the most important factor in a successful joint venture. The prospective joint venture partners would do well to carefully plot out the business plan, the roles of each participant, the financial split among the partners and the plan of action. The particulars should be spelled out in a written and signed contract leaving no possible decision open for interpretation or misunderstanding.
Category Archives: Marketing
Trade Show Traction – How to Work a Room
A trade show offers unparalleled opportunities to make new connections and solidify existing ones, get the word out about your company and make a great impression – all for the low price of admission. Here’s a list of tactics to help you make the most of your time as a trade show attendee: Look like…
iPhone Hype – A Lesson in the New Marketing
Whether you were first in line for the first crop of the new iphone’s to be released or not, you’ve no doubt been aware of all the hoopla surrounding the iphone marketing launch. But you may not be aware of what a great example of the New Marketing you just experienced. Never does Apple simply…
Identify Your Best Customers & Market to Them More Personally & More Often
Your best customers are responsible for the majority of your income. If you look at the last 6 to 12 months of your business income, you can identify which customers provided the most revenue to your business. At least every six months, it’s a good idea to assess your greatest sources of income. Then take…
What Your Email Address Says About You
What your email address says about you, your professionalism and abilities
DIY Marketing – Why You Should Be CMO – Chief Marketing Officer For Your Business
Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and leaving money on the table.
