I’ve been following the “overnight” meteoric rise of a Canadian indie band called Walk Off the Earth who are currently experiencing fame over their viral cover video Somebody That I Used to Know. I am massively entertained by the energy and creativity in their music videos. I am even more fascinated by their marketing savvy.
Category Archives: Social Media Marketing
High Technology Markets Homemade Goodness
An enterprising boomer-age entrepreneur on the cutting edge of technology who serves up country wholesomeness in the form of “from-my-kitchen” goodies has a booth at the farmer’s market we frequent each Saturday morning. This small business owner showed me that homemade jams and jellies are just as easily marketed with smart technology as are computer…
How to Use Social Media to Attract Clients
Your primary business goal is to sell more of what you have to offer, right? Whether it is products or services, the more you sell, the better your profit. And that is the goal of your business. Social media is the way to reach out and touch your potential customers. Remember the yellow pages? What…
It’s About Family
Everything we do in our work lives is to benefit and support our families. I am poignantly reminded of this fact following a week of family-centered activities. The long hours and dedication we give to our businesses are necessary to the running of our businesses, certainly. For entrepreneurs, the investment of time is often a…
Grow Your Business with People
The most important thing I learned at the Marketing Conference I attended last month in San Francisco is this: How CRITICAL and VITAL it is to stay in regular, personal contact with like-minded entrepreneurs and business owners on a personal level. It is personal connection and friendships that produce the opportunities and knowledge that we…
How to Boost Your Google Ranking
Did you know that your website’s Google ranking is now determined by a new formula? If you’re business relies on being found locally, your rank on Google is now based on an “integrated formula” which includes organic search terms and your physical location. Here are some critical steps to move your website rank higher: Get…
Creating Demand
A major power-shift has occurred over the last few years from sellers to buyers. The consumer has more information, choices and control over the buying process than ever before. It’s a new “pull vs. push” model. How should this fact change your marketing strategies in 2011? “Selling” including cold-calling is dramatically less effective than ever…
Drive: The Surprising Truth to What Motivates Us
Dan Pink, author of Drive: The Surprising Truth to What Motivates Us, talks about what really motivates us in this video. You’ll be surprised by what DOESN’T motivate us all the time! (Thanks to Beverly and Dan Meadors, State Farm Agent, Winter Park, Florida)
Attitude is Everything
Check in with your mood today. It’s a Monday. Are you excited about your work week? About your family or personal plans for fun and togetherness? How you approach your work and personal lives sets the tone for your personal happiness and success. Optimism is king. If you believe you will achieve success today, it…
Are you shouting? Just talk with me.
Shawn Vincent of Digital Marketing Revolution spoke at NAE Winter Park today. He is someone you want to know. I spoke with him briefly after the event. Listen in!
