Do you know these three critical goals in social media interaction? Know and use these — or fail at social networking!
Do you know these three critical goals in social media interaction? Know and use these — or fail at social networking!
Your best customers are responsible for the majority of your income. If you look at the last 6 to 12 months of your business income, you can identify which customers provided the most revenue to your business. At least every six months, it’s a good idea to assess your greatest sources of income. Then take…
Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and leaving money on the table.
To earn the trust of prospective customers is your ultimate goal. That’s how you get new business and make new sales. New prospective customers will consider parting with their money to buy your product or service only if they have some measure of trust in your company.
You’ve been in business for a while. You’ve had some successes. And then all of a sudden, business just isn’t what it used to be. Where have all the clients and customers gone? You’re doing the same things you used to do to get them to call or buy. Why isn’t it working? It’s time to wake up and smell the coffee!
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