Do you know these three critical goals in social media interaction? Know and use these — or fail at social networking!
Do you know these three critical goals in social media interaction? Know and use these — or fail at social networking!
Your branding and marketing efforts are what keep your small business and you “top of mind” for your potential customers. You may think that getting the work done should be your primary focus. The fact is, if you resist stepping into your role as CMO, chief marketing officer, for your company, you are missing opportunities — and leaving money on the table.
While wearing the many “hats” of a small business owner, your most vital hat is that of chief marketer for your business. If you don’t market your business, it may be that few prospective customers will even know your business exists. Gone are the days (if they every really existed) of “Build it and they will come!”
Whenever I want something new and different in my life, whether it’s a personal goal or a business goal, I know I am going to have to stretch myself. I know I am going to have to learn new information and new methodologies. And more than merely learn them, I am going to have to implement them! That almost always means I am about to step out of my comfort zone.
Prospective clients have many options of where and from whom to buy products and services just like you are offering. Why should they buy from you instead of someone else? The answer is YOU!
Facebook and Twitter overwhelm? Here’s why overcoming your overwhelm makes sense.
You’ve been in business for a while. You’ve had some successes. And then all of a sudden, business just isn’t what it used to be. Where have all the clients and customers gone? You’re doing the same things you used to do to get them to call or buy. Why isn’t it working? It’s time to wake up and smell the coffee!
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